Type of work:  Branding and Logo Design – Passion Project

 Date:  2022

Welcome to my portfolio! As a passionate graphic designer, I am thrilled to showcase my work on a personal project for Cook Co, a local cooking school. This project allowed me to combine my love for design with my admiration for branding, resulting in a visually compelling and engaging campaign.

Concept Development:

Extensive research was conducted to understand the client’s preferences, design sensibilities, and work requirements. Collaborative brainstorming sessions led to the development of a concept that seamlessly integrated the brand’s goals and values. The concept focused on harmonizing colors, shapes, textures, and typography to create a visually stunning and immersive experience.

Color Palette and Materials:

A carefully curated color palette was selected to evoke a sense of simplicity while maintaining a professional ambiance. A simple color palette and icon usage we combined to create a balanced visual impact. 

Typography and Brand Integration:

Drawing inspiration from the branding elements, typography played a vital role in the rebranding process. Custom-designed typography elements were integrated into signage, wall graphics, and other visual elements, creating a cohesive and distinct brand identity. Attention was given to ensure consistency and alignment with the designer’s digital and print branding materials.

Conclusion:

This rebranding project for a Cook Co provided me with an excellent opportunity to demonstrate my skills as a graphic designer and showcase my ability to create visually captivating designs aligned with a brand’s identity and objectives. The carefully curated color palette and the use of high-quality materials added depth and sophistication to the overall design. Typography played a vital role in creating a cohesive brand identity, with custom-designed elements used across various visual elements. I am proud to present these designs as a testament to my passion for design and my understanding of the power of visuals in conveying a brand’s message effectively.

Thank you for taking the time to explore my portfolio, and I look forward to discussing how I can contribute to your next creative project.